In 2026, 'eco-friendly' became more marketing claim than reality. This guide separates genuine sustainability from greenwashing.
3 questions before any purchase
- EPEAT or TCO Certified? (trustworthy)
- Repairable? (Fairphone, Framework model)
- Lifespan 10+ years with parts availability?
⚠️ Beware: 'eco' label without third-party cert = bubble. Many use green packaging as visual trick.
Genuinely leading brands
Bang & Olufsen (full sustainability reporting), Genelec (100% solar-powered factory), Bose (trade-in program for recycling). Avoid brands that don't publish annual reports or use 'partially recycled' without percentages.